The origin story
It started with a rushed morning.
Our founder, Ruben, was late to a pitch meeting. He brushed his teeth in the Uber. He spilled half the tube on his favorite white tee. The client loved the shirt more than the pitch.
Three weeks later, he showed up to a second meeting wearing the same stained shirt on purpose. Someone offered him $180 for it.
T-PASTE was born that day.
Handcrafted stains
Each one is unique. Just like your dental hygiene.
Stains applied per shirt
3–11
Toothpaste used monthly
14 lbs
Times we've been asked if it's real
4,892